SaaS
Mottó
At Novamedia, we collaborated with Novamedia Ltd. to design a new system and website for Móttó, a loyalty club that boosts sales with targeted messages and automated workflows. This includes using emails and SMS to reach users.

Our role
- UI Design
- UX Design
- Web Design
Tech stack
- React
- Tailwind CSS
- REST API
- Figma
Móttó is an exciting new project from Novamedia Ltd., which we at Vefsíða had the pleasure of designing. The project focuses on creating a loyalty club that drives real business by using communication technology strategically.
Collaboration with Novamedia
We worked closely with Novamedia Ltd. on both the system and website design for Móttó. While Novamedia handled the software development, we focused on user experience and interface design. It was crucial that the website's look and functionality reflected the goals of the loyalty club and made it easy for users to sign up and participate.
Móttó – A Loyalty Club That Delivers
The core of Móttó is to gather registrations and send targeted messages to users. This is accomplished by utilizing emails, SMS, and automated workflows designed to maximize engagement and increase sales. The goal was to ensure each message reached the right place at the right time.
System Features
- User registration via motto.is
- Sending targeted messages via email and SMS
- Managing automated workflows to maximize engagement
- Analyzing the impact of messages and sales growth
Success and Impact
Móttó has already demonstrated its ability to enhance engagement and sales for Novamedia's clients. By designing a user-friendly system that simplifies communication and conveys the right information, we have created a platform that supports our clients' objectives. The website motto.is has become the hub for user registration and communication.
Let's talk about your project
If you need something similar, tell us where things stand and we'll reply with a realistic assessment of the next steps.
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