Insights
Practical articles for decision-makers — written by the people who do the work. No buzzwords, just what experience has taught us.
6 October 2026 · 6 min read
AI is moving from chat to agents that do work inside your systems. What agents are, what MCP is, which rules you need first, and where it makes sense to start.
Read article30 August 2026 · 6 min read
A custom website starts at 80 hours, ISK 1,430,400 excl. VAT. What drives the price up, how to scope a first release, and what it costs to run afterwards.
30 August 2026 · 6 min read
When a responsive website solves the problem and when an app is the realistic choice: criteria on usage, device features, cost and operations before you build.
30 August 2026 · 6 min read
The problem is often data that does not flow between systems. When integration and automation solve it, when AI adds value, and the order that keeps risk low.
30 August 2026 · 6 min read
How a one-off delivery differs from a 24-month partnership for a website, store or app, when each makes sense, and what to check in the contract before signing.
30 August 2026 · 6 min read
An App MVP for iOS and Android starts at 160 hours, ISK 2,860,800 excl. VAT. The main cost drivers, how to scope the first release, and post-launch costs.
29 August 2026 · 7 min read
When a headless WordPress site with a Next.js frontend pays off, what it adds to build and operations, and the questions to answer before you commit to it.
28 August 2026 · 6 min read
How headless WooCommerce works, where the benefits lie, how integrations shape scope and cost, and when a ready-made e-commerce platform is the better choice.
20 August 2026 · 5 min read
Re-typing data between systems costs time, errors and delays. How to calculate what manual entry really costs and judge whether an integration pays off.
13 August 2026 · 7 min read
AI pays off in specific, repetitive tasks, not as a goal in itself. Where it delivers most, what drives the cost, and how to run a first pilot you can measure.
4 August 2026 · 6 min read
Buy off-the-shelf where you're like everyone else, build where you're different. A framework for comparing five-year cost, risk and your exit route.
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