CarparkRuns on BasePark
A simpler booking flow customers actually finish
A new site for Carpark and the custom booking solution BasePark, replacing a complicated legacy system.
Explore the projectSoftware studio in Reykjavík · Since 2006
Websites, apps, systems and AI your business runs on.
We design, build and run custom software for businesses. Connected to the systems you already use, and looked after long after launch.
Companies that trust us
We run what we build
Eleven systems in daily production. Our own.
Most agencies hand over and move on. We run our own software in production: bookings, payments, apps and data that businesses rely on every day. The same people, practices and monitoring look after the systems we build for you.
- years in business, since 2006
- 20
- clients since we started
- 100+
- own software products in production
- 11
Explore products and brands
Selected work
Software at work in the real world.
Booking systems and marketplaces our clients run their business on. Designed, built and operated by us.
OrlofseignirTravel
A holiday-rental marketplace, built from scratch
A platform where Icelanders list and rent holiday homes worldwide, with a booking system that handles everything from messages to payments.
Explore the projectWhat clients say
“Our revenue quadrupled in the first year after we started using BasePark. One of the best decisions we have made for the business.”
“I appreciate how solution-focused you are. Since I started working with you, I honestly want to use all of your services, and ideally build apps or software with you!”
“We are over the moon with the new website, and it works exactly the way we pictured it at the start. We are very happy with the result!”
What we do
One team, from discovery to daily operations.
Every solution starts with your business. Some projects need a new system, others need better connections, and most need a partnership that continues after launch.
01
Custom software and apps
We build software for customers and staff, shaped around how your business works, with AI where it delivers a benefit.
02
Integrations and AI
We connect your systems and build AI agents that work between them, so repeated data entry and manual work disappear.
03
Operations and ongoing development
We handle maintenance, monitoring and the next improvements, including evaluation and monitoring of AI solutions in use.
AI
Systems that work with AI, not just systems that use it.
AI is moving from tools that answer questions to agents that get work done. We build it into your systems, connect it to your data and keep it running.
- 01
AI agents
Get work done across systems, with approval where it matters.
- 02
Assistants on your data
Answers from your handbooks and business data, with sources.
- 03
AI-ready systems
MCP and secure APIs so agents such as ChatGPT and Claude can work with your systems.
In use in our own products: Spjallbox, Tímabox and Stats.
Explore AIHow we work
Start with a project.
Build a partnership.
You don’t need to know exactly what to build before we talk. We help you define the need, choose the first steps and find the right way to work together.
Let’s talkDiscovery and planning
We review your situation and define the solution, priorities and budget before larger work begins.
Design and development
We work in clear stages so you can see, test and assess the solution as it takes shape.
Ongoing development
Once the solution is in use, we can keep improving it and handle operations within an agreed monthly scope.
Let’s talk
What could work better in your business?
Tell us about your project or what is slowing things down. We’ll start with a conversation about your needs and the next steps.
Hafsteinn, our managing director, reviews every new enquiry.