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Novamedia
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DNA

One DNA. Many solutions.

Over twenty years we have built brands and software products that are in daily use. They look different on the surface but share the same building blocks, and those same blocks go into every custom project.

Building software since
2006
Brands
3
Software products
11
Building blocks
8

The ecosystem

How it all connects

Pick a building block to see which products use it, or pick a product to see what it is made of.

Novamedia

The same team designs, builds and runs every product. What works in one goes into the next.

  • Brand · AI website builder

    Model AI

    AI-powered website building: describe your business and Model generates a complete Icelandic website in minutes — copy, images, and booking forms included.

    • Web and hosting
    • AI
    Visit site
  • Brand · Web design

    Vefsíða

    Our sister company for simpler sites: custom-designed websites and online stores on a monthly subscription for small and mid-sized businesses.

    • Web and hosting
    Visit site
  • Brand · Web hosting

    Stakk

    Managed WordPress hosting in Iceland with automatic backups, fast NVMe servers, and personal service.

    • Web and hosting
    Visit site
  • Product · E-commerce

    Cartico

    An e-commerce platform designed in Iceland for the global market: launch a store in minutes, connect every major payment gateway, and never pay transaction fees.

    • Web and hosting
    • Payments and bookings
    • AI
    • Integrations
    View product
  • Product · Hotel bookings

    Omnistay

    A direct booking platform for hotels and guesthouses that removes OTA commission: a branded booking engine, payments, and automated guest messaging.

    • Payments and bookings
    • Communication
    • Integrations
    View product
  • Product · Car rental

    Omniride

    An operating system for car rental companies: a branded booking site, payments, inspections, and pricing — from first search to final invoice.

    • Payments and bookings
    View product
  • Product · Airport parking

    BasePark

    An operations platform for airport parking operators: bookings, rate plans, gate access, and invoicing in one white-labelled system per operator. Carpark.is is among the operators running on BasePark.

    • Payments and bookings
    • Integrations
    View product
  • Product · Queue system

    Netmiði

    A digital queue system with no ticket machine: customers enter a phone number, get an SMS with their number and a live link, and follow the queue on their phone. Staff call the next person from the dashboard — no app, no paper roll.

    • Communication
    • Data and dashboards
    View product
  • Product · Loyalty

    Mottó

    A loyalty club and marketing platform in one system: sign-ups, email, SMS and automated flows — so you see what drives sales, not just open rates.

    • Communication
    • AI
    View product
  • Product · Helpdesk

    Spjallbox

    An Icelandic helpdesk: live chat, email, social channels, and forms in one inbox. AI writes the draft — staff have the last word.

    • Communication
    • Apps
    • AI
    • Security and privacy
    • Integrations
    View product
  • Product · Time tracking

    Tímabox

    Time tracking built for Icelandic businesses: GPS clock-in, shift planning, absence management, and payroll integration. iPhone and Android apps — plus AI that reads receipts and writes weekly summaries.

    • Apps
    • AI
    • Integrations
    View product
  • Product · Whistleblowing portal

    Netbox

    A secure, anonymous whistleblowing portal that helps organisations with 50+ employees comply with Icelandic Act no. 40/2020.

    • Security and privacy
    • Data and dashboards
    View product
  • Product · Web analytics

    Stats

    Cookie-free, privacy-compliant web analytics with AI insights that automatically flag meaningful changes. Built for the Icelandic market.

    • AI
    • Security and privacy
    • Data and dashboards
    View product
  • Product · Marketing analytics

    Metric

    A dashboard for Icelandic businesses that unifies ad spend from Meta, Google and TikTok with Shopify, accounting and payment data — correcting for cross-channel double-counting to show real margin per króna spent, not just revenue.

    • Data and dashboards
    • Integrations
    View product

The building blocks

The blocks in everything we build

When we build for you, we do not start from a blank page. These blocks are already in production and proven with real users.

  1. 01

    Web and hosting

    Web builds, content management and hosting on Icelandic servers.

    Model AI · Vefsíða · Stakk · Cartico

  2. 02

    Payments and bookings

    Payment gateways, booking engines, pricing and invoicing.

    Cartico · Omnistay · Omniride · BasePark

  3. 03

    Integrations

    APIs, webhooks and connections to accounting, ad platforms and other systems.

    Cartico · Omnistay · BasePark · Spjallbox · Tímabox · Metric

  4. 04

    Data and dashboards

    Analytics, dashboards and overviews that support decisions.

    Netmiði · Netbox · Stats · Metric

  5. 05

    Security and privacy

    Encryption, data hosted in Europe and solutions that meet privacy requirements.

    Spjallbox · Netbox · Stats

  6. 06

    Communication

    Live chat, email, SMS and automated messages to customers.

    Omnistay · Netmiði · Mottó · Spjallbox

  7. 07

    Apps

    iOS and Android apps, published on the App Store and Google Play.

    Spjallbox · Tímabox

  8. 08

    AI

    Reply drafts, receipt reading, copywriting and insights running in daily use.

    Model AI · Cartico · Mottó · Spjallbox · Tímabox · Stats

Build your system on the same foundations.

A custom system that uses building blocks already proven in daily operation.