DNA
One DNA. Many solutions.
Over twenty years we have built brands and software products that are in daily use. They look different on the surface but share the same building blocks, and those same blocks go into every custom project.
- Building software since
- 2006
- Brands
- 3
- Software products
- 11
- Building blocks
- 8
The ecosystem
How it all connects
Pick a building block to see which products use it, or pick a product to see what it is made of.
Novamedia
The same team designs, builds and runs every product. What works in one goes into the next.
Brand · AI website builder
Model AI
AI-powered website building: describe your business and Model generates a complete Icelandic website in minutes — copy, images, and booking forms included.
Visit siteBrand · Web design
Vefsíða
Our sister company for simpler sites: custom-designed websites and online stores on a monthly subscription for small and mid-sized businesses.
Visit siteBrand · Web hosting
Stakk
Managed WordPress hosting in Iceland with automatic backups, fast NVMe servers, and personal service.
Visit siteProduct · E-commerce
Cartico
An e-commerce platform designed in Iceland for the global market: launch a store in minutes, connect every major payment gateway, and never pay transaction fees.
View productProduct · Hotel bookings
Omnistay
A direct booking platform for hotels and guesthouses that removes OTA commission: a branded booking engine, payments, and automated guest messaging.
View productProduct · Car rental
Omniride
An operating system for car rental companies: a branded booking site, payments, inspections, and pricing — from first search to final invoice.
View productProduct · Airport parking
BasePark
An operations platform for airport parking operators: bookings, rate plans, gate access, and invoicing in one white-labelled system per operator. Carpark.is is among the operators running on BasePark.
View productProduct · Queue system
Netmiði
A digital queue system with no ticket machine: customers enter a phone number, get an SMS with their number and a live link, and follow the queue on their phone. Staff call the next person from the dashboard — no app, no paper roll.
View productProduct · Loyalty
Mottó
A loyalty club and marketing platform in one system: sign-ups, email, SMS and automated flows — so you see what drives sales, not just open rates.
View productProduct · Helpdesk
Spjallbox
An Icelandic helpdesk: live chat, email, social channels, and forms in one inbox. AI writes the draft — staff have the last word.
View productProduct · Time tracking
Tímabox
Time tracking built for Icelandic businesses: GPS clock-in, shift planning, absence management, and payroll integration. iPhone and Android apps — plus AI that reads receipts and writes weekly summaries.
View productProduct · Whistleblowing portal
Netbox
A secure, anonymous whistleblowing portal that helps organisations with 50+ employees comply with Icelandic Act no. 40/2020.
View productProduct · Web analytics
Stats
Cookie-free, privacy-compliant web analytics with AI insights that automatically flag meaningful changes. Built for the Icelandic market.
View productProduct · Marketing analytics
Metric
A dashboard for Icelandic businesses that unifies ad spend from Meta, Google and TikTok with Shopify, accounting and payment data — correcting for cross-channel double-counting to show real margin per króna spent, not just revenue.
View product
The building blocks
The blocks in everything we build
When we build for you, we do not start from a blank page. These blocks are already in production and proven with real users.
- 01
Web and hosting
Web builds, content management and hosting on Icelandic servers.
Model AI · Vefsíða · Stakk · Cartico
- 02
Payments and bookings
Payment gateways, booking engines, pricing and invoicing.
Cartico · Omnistay · Omniride · BasePark
- 03
Integrations
APIs, webhooks and connections to accounting, ad platforms and other systems.
Cartico · Omnistay · BasePark · Spjallbox · Tímabox · Metric
- 04
Data and dashboards
Analytics, dashboards and overviews that support decisions.
Netmiði · Netbox · Stats · Metric
- 05
Security and privacy
Encryption, data hosted in Europe and solutions that meet privacy requirements.
Spjallbox · Netbox · Stats
- 06
Communication
Live chat, email, SMS and automated messages to customers.
Omnistay · Netmiði · Mottó · Spjallbox
- 07
Apps
iOS and Android apps, published on the App Store and Google Play.
Spjallbox · Tímabox
- 08
AI
Reply drafts, receipt reading, copywriting and insights running in daily use.
Model AI · Cartico · Mottó · Spjallbox · Tímabox · Stats
Build your system on the same foundations.
A custom system that uses building blocks already proven in daily operation.