MetricMarketing analytics
Metric shows what's left after cost of goods, shipping, and payment fees are subtracted — not what the ad platforms count themselves. The system pulls the data itself, corrects for cross-channel double-counting, and verifies every króna against orders in your accounting.
In a nutshell
The product
Metric shows what's left after cost of goods, shipping, and payment fees are subtracted — not what the ad platforms count themselves.
The formulas aren't a secret
The formulas are open, calculated from the same sample data the dashboard shows.
Net revenue divided by ad spend. Doesn't rely on the platforms' attribution models, which is why it's comparable month to month.
Verified channel sales divided by channel cost, after double-counting has been corrected — a lower number than Meta shows you, but a usable one.
Marketing cost divided by the number of new customers, separated from repeat purchases.
The platform
Metric isn't another interface bolted onto Google Analytics. It pulls the data itself, tracks the sale itself, and calculates the number itself — so the number that's left is yours, not the platform's.
Metric pulls the numbers directly from the APIs of Meta, Google, TikTok, Shopify, and more — daily, automatically, with no copy-pasting.
When Meta, Google, and TikTok each count their own sales, every platform claims the same order. Metric matches every order to one source and counts it once.
Foreign tools see Shopify. Metric also sees DK, Rapyd, and Dropp — which is why it can tell you what's actually left, not just what came through.
Enter revenue, ad spend, and margin percentage and see instantly where marketing stops paying for itself — no sign-up, no email required.
Getting started
Self-serve where possible — we set it up with you where it isn't.
You create an account and get a 14-day trial — no credit card required.
Shopify, WooCommerce, or a custom store connect automatically. Meta and Google Ads are self-serve via OAuth.
An access key for DK, Regla, or Payday fetches your books — usually just one email to your bookkeeper.
Revenue and orders show up instantly; MER and ROAS once your ad data is connected.
Fill in a form, grant read access, and get a detailed report within two business days — which campaigns paid off and what could have been saved. No obligation.
Support and operations
Metric is built and run by Novamedia. The same team answers when a connection breaks or a number looks off.
For systems that don't connect automatically, you tell us what you use and we set the connection up with you.
All data stored on servers within the European Economic Area. Metric doesn't sell data or share it with third parties.
Novamedia builds and runs Metric — reach the same team at metric@metric.is whenever you need help.
Pricing
The same number in January and December, regardless of the dollar. A 14-day trial on every plan, no lock-in.
For one store that finally wants to see the whole picture
ISK 9,900
per month
The full package: Icelandic accounting integration and priority onboarding
ISK 29,900
per month
For businesses with multiple brands, markets, or currencies
Custom pricing
All prices exclude VAT, in Icelandic krónur. A 14-day trial, no credit card, no lock-in.
See the full price list on metric.isQuestions
Shopify, WooCommerce, Klaviyo, Mailchimp, DK, Regla, and Payday connect instantly — you enter your own keys and the data starts flowing. For everything else, you tell us what you use and we set the connection up with you.
Because Meta counts sales that Google also counts. Metric matches every order to one source and counts it once — the number ends up lower, but it's one you can actually put in a budget.
On servers within the European Economic Area. Metric acts as a data processor under privacy law and doesn't sell data or share it with third parties.
No. Metric replaces the manual spreadsheet work, not GA4. You can keep both connected and compare them.
No, but you'll get less out of it to start. Without an accounting connection, Metric still calculates revenue, MER, ROAS, and CAC — the margin piece waits until your accounting system is connected.
None. A monthly subscription you cancel inside the platform, no calls required. The trial is 14 days and no credit card is needed to start.
Fill in a form, grant read access, and get a detailed report within two business days — which campaigns paid off and what could have been saved. No obligation, no credit card.
