Loyalty platform
The loyalty club that pays for itself.
Everything in one system
- Club
- Send
- Flow
- Play
- Measure
- Connect
The product
One place for sign-ups, sends, and sales.
Mottó collects sign-ups, keeps a record of consent, and sends targeted email and SMS messages. Automated flows and AI help write the copy — but you always see what actually drove sales, not just an open rate.
Most companies collect email addresses in one system, send from another, and then try to work out in a spreadsheet what actually worked. Mottó keeps sign-ups, consent, sends, and sales in the same place.
- Channels
- Email and SMS, sharing the same sign-up and consent record
- Consent
- Who consented, when, and to what wording — logged and auditable
- Automation
- Welcome, birthday, and win-back flows — AI drafts the copy
- Measurement
- Revenue tracked per campaign and flow with ROAS, not just open rate
- Integrations
- WooCommerce, Shopify, Klaviyo, Mailchimp, SMTP2GO, Teya, and Payday
- Getting started
- 14-day trial, no card required, first form live within half an hour
How it works
From sign-up to sale — in one place
Mottó tracks the whole loop: sign-up, consent, sends, and their effect on sales.
- 01
A sign-up comes in
People join the club through a form, your store, or a game. Email and SMS consent are recorded separately, unchecked by default.
- 02
Flows and campaigns take over
Automated flows send a welcome, a birthday nudge, or a win-back message. AI drafts campaign copy that your team approves before anything goes out.
- 03
You see what drove sales
Trackable links and order data tie every send back to revenue, so the dashboard shows ROAS — not just an open rate.
The platform
Everything the club needs — in one system
Mottó brings sign-ups, sends, automation, and measurement into one workspace already in daily use at Icelandic companies.
One profile. The full history.
Sign-ups and consent
Forms, your store, games, and QR codes all feed the same database. Email and SMS consent are recorded separately — who agreed, when, and to what wording.
- Sign-up page, embed, checkout, and games in one database
- Consent kept separate per channel, unchecked by default
- Self-serve unsubscribe for your customers at mitt.motto.is
One campaign, two channels
Email and SMS sends
A block-based email builder and an SMS composer in the same campaign. You see recipients, exclusions, and estimated cost before anything is sent.
- Segments by interest, purchase history, and consent
- SMS calculates message parts and cost in real time
- Six checks review every send before it goes out
Recipes that work from day one
Automated flows and AI
Welcome, birthday, and win-back flows are ready to go. Mottó AI drafts subject lines, copy, and audiences — but never sends anything or touches consent without approval.
- Welcome, birthday, and win-back flows out of the box
- Mottó AI drafts in Icelandic and English from the same brief
- AI never changes consent, suppression, or your cost caps
ROAS, not just an open rate
Measurement and integrations
Trackable links and order data tie revenue back to campaigns and flows. WooCommerce, Shopify, and your payment and accounting tools connect without custom work.
- Revenue by campaign, flow, and game with ROAS
- WooCommerce, Shopify, Klaviyo, and Mailchimp
- SMTP2GO, Teya, and Payday built in for delivery, payments, and accounting
Implementation
Simple setup. First send by tomorrow.
Mottó can be set up without a developer. You can run the implementation yourselves, or have Novamedia handle it with you.
- 01
Register the company
Name, company ID, and email. You start on a 14-day trial and no payment card is required.
- 02
Name the club and set the consent wording
You decide what the club is called and the exact wording people agree to. This can be finished later.
- 03
We import your existing list
Existing contacts are imported with their origin and consent where it exists, or added as inactive until consent is confirmed.
- 04
Share the link and send the first campaign
The sign-up form gets a link you can share, print as a QR code, or add to your site. Nothing goes out until you decide.
We can set the club up with you
Novamedia built Mottó and runs the platform. We handle branding, forms, consent, list migration, and the first send — you don't have to set the system up yourselves.
Get implementation helpSupport and operations
Help from the team that knows the platform best
Mottó is built and run by Novamedia, so your company gets support directly from the team responsible for the product — from the first setup through ongoing operations.
Hands-on implementation
We help set up branding, forms, consent, and list imports — with you or for you.
Ongoing support
We help with campaigns, flows, integrations, and everyday questions. Reach us at motto@motto.is.
Consent and data by design
No Mottó employee sees contact or campaign content without temporary, reason-based, audit-logged access.
Pricing
Plans that grow with the relationship.
Start with a list and add a club, deeper automation, or a custom plan as the relationship grows — the same pricing as motto.is.
Mottó List
For forms, emails, phone numbers, and simple sends
ISK 15,900
per month
- 1,000 contacts
- 10,000 emails per month
- 50 SMS per month
- 50 AI credits
- Sign-up form — page and embed
- Emails and phone numbers in one place
- 2 users
- Full consent history
- mitt.motto.is for your customers
Mottó Club
For segments, interests, and targeted campaigns
ISK 29,900
per month
- 5,000 contacts
- 50,000 emails per month
- 100 SMS per month
- Everything in Mottó List
- Segments and lists
- Interests and custom fields
- Targeted email and SMS campaigns
- 5 automated flows
- A/B testing on subject lines
Mottó Engage
For automation, AI, games, and ROI measurement
ISK 59,900
per month
- 20,000 contacts
- 200,000 emails per month
- 200 SMS per month
- 1,500 AI credits
- Everything in Mottó Club
- Unlimited automated flows
- Mottó AI next to the editor
- Mottó Play — games and gamification
- ROI measurement, revenue, and Mottó Pixel
- Store and payment integrations
Mottó Custom
For custom scope, high volume, API, and service agreements
Let's talk
- Custom contact, email, and SMS volume
- 1,500 AI credits
- API and bespoke integrations
- Service agreements and priority support
All prices exclude VAT. Extra email, SMS, and AI credit are bought as prepaid packages — sending pauses if the balance runs out.
See every plan on motto.isQuestions
Frequently asked questions about Mottó
What is Mottó?
Mottó is a loyalty and marketing platform for Icelandic companies. It collects sign-ups, keeps a record of consent you can show, sends email and SMS, and runs automated flows.
Do we need consent for people already on our mailing list?
You need to be able to show where and when consent was given. When contacts are imported, Mottó records the origin, date, and exact wording people agreed to — or they're imported as inactive until consent is confirmed.
What does SMS actually cost?
The plan includes a handful of SMS parts to start. Extra parts are bought upfront — ISK 19 per part, or ISK 17.50 per part when buying 10,000 or more at once. Icelandic characters make a message 70 characters per part instead of 160.
Can we send both email and SMS in the same campaign?
Yes. You choose both channels and each recipient only gets the channel they've consented to. SMS can also be limited to people who don't click the email within a chosen window, which is the usual way to cut SMS cost.
What does Mottó AI do, and what does it never do?
Mottó AI writes subject lines, copy, and suggested audiences, and explains the numbers on your dashboard. It never sends anything without approval, never changes consent or suppression, and never exceeds your discount or cost limits.
How long does setup take?
Your first form can be live in under half an hour, with a first campaign sent the same day. Import and consent review usually take a few days. Assisted setup is available.
Try Mottó — or let us manage the implementation
Try the platform for 14 days without a payment card. If you would like Novamedia to set up the club, import your contacts, and review consent, we will manage the process with your team.